RT Journal Article
SR Electronic
A1 Madleňák, Radovan
T1 POTENCIAL OF THE INTERNET AS A MARKETING MEDIUM
JF Doprava a spoje
YR 2005
VO 1
IS 2
UL https://tac.uniza.sk/artkey/das-200502-0005.php
AB Advertising and commercial activities on the Internet are the recent trends of the last few years. The Internet is regarded as effective way of communicating with the market, and ideal instrument for looking for potential customers. This article deals with same aspects of using Internet as a marketing medium, which becomes suitable for creation a successful relation between firms and consumers.