PT Journal
AU Madlenak, R
   Zboranova, A
SO Doprava a spoje
PY 2007
BP 55
EP 64
VL 3
IS 1
WP https://tac.uniza.sk/artkey/das-200701-0007.php
SN 13367676
AB The Internet is nowadays a widely accepted medium which enables millions of people all over the world to communicate every day. For a few years now, the Internet has been regarded by many people as a fascinating instrument for marketing purposes through which thousands of people in the target group can be addressed. This article deals with basic aspects of e-marketing, finding of suitable tools for e-marketing and recommendations for successful e-marketing.
ER