PT  - JOURNAL ARTICLE
AU  - Madleňák, Radovan
AU  - Zboranová, Alžbeta
TI  - 
DP  - 2007 Mar 30
TA  - Doprava a spoje
PG  - 55--64
VI  - 3
IP  - 1
IS  - 13367676
AB  - The Internet is nowadays a widely accepted medium which enables millions of people all over the world to communicate every day. For a few years now, the Internet has been regarded by many people as a fascinating instrument for marketing purposes through which thousands of people in the target group can be addressed. This article deals with basic aspects of e-marketing, finding of suitable tools for e-marketing and recommendations for successful e-marketing.