RT Journal Article
SR Electronic
A1 Madleňák, Radovan
A1 Zboranová, Alžbeta
T1 
JF Doprava a spoje
YR 2007
VO 3
IS 1
SP 55
OP 64
UL https://tac.uniza.sk/artkey/das-200701-0007.php
AB The Internet is nowadays a widely accepted medium which enables millions of people all over the world to communicate every day. For a few years now, the Internet has been regarded by many people as a fascinating instrument for marketing purposes through which thousands of people in the target group can be addressed. This article deals with basic aspects of e-marketing, finding of suitable tools for e-marketing and recommendations for successful e-marketing.