PT  - JOURNAL ARTICLE
AU  - Vaculík, Juraj
AU  - Bachmann, Fabian
TI  - 
DP  - 2008 Mar 30
TA  - Doprava a spoje
PG  - 1--8
VI  - 4
IP  - 1
IS  - 13367676
AB  - Contribution is about fundamentals view in marketing and its instruments knows as marketing mix - product, price, place and promotion with spread to model of 7th P and its opportunities and risks. Marketing within the service sector will face many challenges in the future. In contribution are the opportunities and risks associated with future developments within the sector too.