RT Journal Article
SR Electronic
A1 Vaculík, Juraj
A1 Bachmann, Fabian
T1 
JF Doprava a spoje
YR 2008
VO 4
IS 1
SP 1
OP 8
UL https://tac.uniza.sk/artkey/das-200801-0001.php
AB Contribution is about fundamentals view in marketing and its instruments knows as marketing mix - product, price, place and promotion with spread to model of 7th P and its opportunities and risks. Marketing within the service sector will face many challenges in the future. In contribution are the opportunities and risks associated with future developments within the sector too.