RT Journal Article
SR Electronic
A1 Jágerová, Miroslava
T1 STAFF AND PERSONNEL POLICY IN COMMERCIAL BANKS IN THE SLOVAK REPUBLIC
JF Doprava a spoje
YR 2010
VO 6
IS 2
SP 12
OP 15
UL https://tac.uniza.sk/artkey/das-201002-0002.php
AB Success of banking marketing depends to a great extent on selection, motivation and management of bank employees. The personnel policy task is to ensure that bank employees in compliance with the bank strategy meet attributes clients expect from them - qualification, credibility, politeness, communicativeness and perception. The bank gains a strong competition advantage by appropriate application of human resources management methods.