Transport And Communications 2016, 4(1):27-31 | DOI: 10.26552/tac.C.2016.1.6

Value Chains as the Tools for Differentiation of Offer in Services

Alexandra Rovňanová1, Mária Rostášová1, Marek Valica2
1 Department of Communication, Faculty of Operation and Economics of Transport and Communication, University of Žilina, Žilina, 010 01, Slovakia
2 Institute of lifelong learning, University of Žilina, Žilina, 010 01, Slovakia

Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services is based on providing higher added value to the customers in comparison with competitors. One of the ways of possible solution is the use of value chain which enables company to find the opportunities to differentiate its product portfolio. The value chain can be used for finding the sources of differentiation and suitable placement in a customer value chain, for identifying a way to create the value of competition as well as for ensuring of the most profitable placement in supply and distribution value chains. Contribution focuses on the possibility of using diagnostics of value chains in services and it also presents a draft sequence of the diagnostic phases applied in the evaluation of activities/processes contained in the value chains. An important part of this contribution is connected with the ideas about the completion of traditional value chain with virtual value chain. It presents the proposals to discussion which should currently integrate the virtual world of information into further value chains of service company activities.

Keywords: differentiation, value chain, company activities, customer requirements
JEL classification: L89, M00, M31

Published: March 30, 2016  Show citation

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Rovňanová, A., Rostášová, M., & Valica, M. (2016). Value Chains as the Tools for Differentiation of Offer in Services. Transport And Communications, 4(1), 27-31. doi: 10.26552/tac.C.2016.1.6
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. KOTLER, P. Marketing management: Analýza, plánovaní, využití, kontrola. Praha: Grada Publishing, 1998. 710 s. ISBN 80-7169-600-5.
    2. PAYNE, A. Marketing služieb. Praha: Grada Publishing, 1996. 247 s. ISBN 80-7169-276-X.
    3. PORTER, M. E. Konkurenční výhoda: Jak vytvořit a udržet si nadpruměrný výkon. Praha: Victoria Publishing, 1992. 626 s. ISBN 80-85605-12-0.
    4. TOMEK, G. - VÁVROVÁ, V. Střety marketing. Uplatnění principu marketing ve firemní praxi. Praha: C. H. Beck, 2004. 216 s. ISBN 80-7179-887-8
    5. LESÁKOVÁ, D. Strategický marketing. Bratislava: Vydavateĺstvo SPRINT, 353 s. ISBN 978-80-89085-92-7.
    6. ČOREJOVÁ, T., ROSTÁŠOVÁ, M. Diagnostický postup v manažérstve kvality v pošte. Žilina: EDIS, 1999. 94 s. ISBN 80-7100-619-X
    7. ROSTÁŠOVÁ, M., ŠTOFKOVÁ,J. Uplatnenie metódy riadenia kvality - benchmarkingu v oblasti ľudských zdrojov. In: Zborník prednášok TIS 97, Žilina

    This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content