Transport And Communications, 2024 (vol. 12), issue 2

Original contributions, Original article, Research article

How Reliable Is Google And Facebook Mobility Data?

Péter Bucsky

Transport And Communications 2024, 12(2):1-10 | DOI: 10.26552/tac.C.2024.2.1  

In the wake of the COVID-19 pandemic, scientists were eager to access mobility data to model the virus's spread. As human mobility and interaction play pivotal roles in virus transmission, data from tech companies, derived from mobile phone usage was hastily adopted. However, evidence suggests that these datasets lacked sufficient reliability, underscoring the importance for scientific research to exercise caution with new datasets lacking well-documented methodologies and transparent metadata.

Unavailing Roadway Environmental Characteristics that influences Road Traffic Crash occurrences and Fatality in Oyo State Nigeria

Solanke Muse, Raji Bashiru, Eghuruamrakpo Augustine

Transport And Communications 2024, 12(2):11-18 | DOI: 10.26552/tac.C.2024.2.2  

This study sought to ascertain the effect of environmental highway elements on traffic crashes. Using statistics on traffic accidents from the Federal Road Safety Corps (FRSC) for the years 2020–2022, a study was carried out in the Nigerian state of Oyo. Blackspots along different routes were discovered from the record, along with the kind of collision and environmental conditions on the roadway. Environment factors like the accident site, weather, highway flaws and geometry, and road surface condition contributed to blackspots. 9886 traffic crashes were included in the analysis. Compared to 3.19% and 3.57% at dawn and sunset, respectively,...

Advancing Business Strategy and Innovation in the Digital Age

Rebecca Neumannová, Katarína Repková Štofková

Transport And Communications 2024, 12(2):19-23 | DOI: 10.26552/tac.C.2024.2.3  

This study synthesizes current research on innovation, business models, and digital transformation, focusing on their intersection to address emerging challenges in sustainability and ethical considerations. This paper develops actionable insights for aligning digital strategies with organizational capabilities using a hybrid approach informed by multiple frameworks. Key findings reveal the role of dynamic capabilities and ethical dimensions in fostering competitive advantage and sustainable growth. However, the study is limited by its reliance on secondary data, suggesting that future research could enhance the framework through primary data collection...

Analysis of Consumer Visual Attention to Retail Design Elements Using Eye-Tracking Technology

Viktória Cvacho, Radovan Madleňák

Transport And Communications 2024, 12(2):24-28 | DOI: 10.26552/tac.C.2024.2.4  

This study analyses consumer visual responses to store design elements using eye-tracking technology, focusing on identifying behavioural patterns across different age and gender groups. The primary goal was to assess how consumers respond to various aspects of the retail environment, such as price tags, promotional banners, and checkout zones. Statistical tests (Mann-Whitney U, ANOVA, and T-test) indicated no statistically significant differences between the groups observed, suggesting a need for an expanded sample size for more precise analysis and a deeper understanding of these interactions.