Transport And Communications 2018, 6(2):5-9 | DOI: 10.26552/tac.C.2018.2.2

Identification of the criteria determining the attractiveness of post offices in city Zilina

Dominika Hoštáková1, Radovan Madleňák1, Silvia Ďutková1, Lucia Fúrová1, Paweł Droździel2
1 Faculty of Operation and Economics of Transport and Communications, University of Zilina, Univerzitna 8215/1, 010 26 Zilina, Slovakia
2 Faculty of Mechanical Engineering, Lublin University of Technology, 36 Nadbystrzycka Str., 20-618 Lublin, Poland

Customer's preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they also have to respond to these criteria that determine the attractiveness of the device providing of the required postal services. However, the attractiveness of the device can be perceived differently by customers. Therefore, the aim of the article is to find out these attractiveness criteria for individual post office customers, which in the future can help in selecting sites for the next post-creation or revocation of an existing mail.

Keywords: availability, attractiveness criteria of post offices, marketing research
JEL classification: L87, M31

Published: September 30, 2018  Show citation

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Hoštáková, D., Madleňák, R., Ďutková, S., Fúrová, L., & Droździel, P. (2018). Identification of the criteria determining the attractiveness of post offices in city Zilina. Transport And Communications, 6(2), 5-9. doi: 10.26552/tac.C.2018.2.2
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