Transport And Communications 2023, 11(2):1-6 | DOI: 10.26552/tac.C.2023.2.1

Factors and Principles of Corporate Sustainable Development

Filip Bajza1
1 Faculty of Operation and Economics of Transport and Communications, University of ®ilina, ®ilina, 01026, Slovakia

The article aims to the identification of internal and external factors that have an impact on the integration of sustainable development into the company's strategy and the identification of the principles of sustainable development. Part of the contribution is primary marketing research, which is focused on the perception of sustainable business development by consumers, the identification of the most important pillar of sustainability and the impact of sustainable business development on the perception of corporate identity by consumers.

Keywords: sustainable development, corporate strategy, principles of sustainable development, customers
JEL classification: Q01, Q56

Received: November 27, 2023; Accepted: December 12, 2023; Published: December 30, 2023  Show citation

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Bajza, F. (2023). Factors and Principles of Corporate Sustainable Development. Transport And Communications, 11(2), 1-6. doi: 10.26552/tac.C.2023.2.1
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