Transport And Communications 2024, 12(2):19-23 | DOI: 10.26552/tac.C.2024.2.3
Advancing Business Strategy and Innovation in the Digital Age
- 1 Department of Communications, Faculty of Operation and Economics of Transport and Communications, University of ®ilina, Univerzitná 8215/1, 010 26 ®ilina
This study synthesizes current research on innovation, business models, and digital transformation, focusing on their intersection to address emerging challenges in sustainability and ethical considerations. This paper develops actionable insights for aligning digital strategies with organizational capabilities using a hybrid approach informed by multiple frameworks. Key findings reveal the role of dynamic capabilities and ethical dimensions in fostering competitive advantage and sustainable growth. However, the study is limited by its reliance on secondary data, suggesting that future research could enhance the framework through primary data collection and cross-industry comparisons. This framework aims to guide decision-makers in adapting to technological advancements while maintaining ethical integrity.
Keywords: Digital transformation, innovation, business models, dynamic capabilities, strategic alignment, ethical decision-making
JEL classification: O39, Q01, Q56
Received: December 11, 2024; Revised: December 11, 2024; Accepted: December 15, 2024; Published: December 30, 2024 Show citation
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