Doprava a spoje 2007, 3(1):55-64

FORMY A NÁSTROJE E-MARKETINGU

Radovan Madleňák, Alžbeta Zboranová

The Internet is nowadays a widely accepted medium which enables millions of people all over the world to communicate every day. For a few years now, the Internet has been regarded by many people as a fascinating instrument for marketing purposes through which thousands of people in the target group can be addressed. This article deals with basic aspects of e-marketing, finding of suitable tools for e-marketing and recommendations for successful e-marketing.

Published: March 30, 2007  Show citation

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Madleňák, R., & Zboranová, A. (2007). FORMY A NÁSTROJE E-MARKETINGU. Doprava a spoje, 3(1), 55-64
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