Doprava a spoje 2008, 4(1):1-8

INSTRUMENTE DES DIENSTLEISTUNGSMARKETINGS UND DEREN IMPLEMENTIERUNG

Juraj Vaculík, Fabian Bachmann

Contribution is about fundamentals view in marketing and its instruments knows as marketing mix - product, price, place and promotion with spread to model of 7th P and its opportunities and risks. Marketing within the service sector will face many challenges in the future. In contribution are the opportunities and risks associated with future developments within the sector too.

Published: March 30, 2008  Show citation

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Vaculík, J., & Bachmann, F. (2008). INSTRUMENTE DES DIENSTLEISTUNGSMARKETINGS UND DEREN IMPLEMENTIERUNG. Doprava a spoje, 4(1), 1-8
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